Ninjacart: Building Cost Effective Agricultural Supply Chain from Farm to Store

Case Code: ITSY130
Case Length: 7 Pages
Period: 2015-2021
Pub Date: 2022
Teaching Note: Available

Price: Rs.300
Organization:
Industry: Agriculture & Forestry
Countries: India
Themes: Digital Marketplace, Supply Chain Management

Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

The case ‘Ninjacart: Building a Cost Effective Agricultural Supply Chain from Farm to Store’ is about an agri-supply chain startup based in Bengaluru, India. Ninjacart’s digital platform disrupted the traditional agri-supply chain in India. The case dwells upon the need for the digitalization of the agriculture supply chain in India.

The case details the fresh food agri-supply chain solution provided by Ninjacart on its digital platform and discusses the business model of the startup. It also takes a look at the impact of the digital platform on the agri-supply chain. The case ends with the future plans of Ninjacart to improve the farmers’ supply chain network and help in their post-harvest market linkage. It remains to be seen whether its initiatives will bring forth results and enable the farmers of India to get a better price for their agri-produce.

Issues

The case is structured to achieve the following teaching objectives:

Analyze the impact of new technologies on traditional supply chain processes.
Understand the traditional fresh food agri-supply chain management process and how new technologies cause disintermediation in the traditional fresh food agri-supply chain process.
Analyze the challenges faced by the agri-supply chain process.

Introduction

Background

The Digitization of Agriculture in India

Need For an Effective Food Supply Chain In India

Ninjacart’s Supply Chain Solution

Impact of Ninjacart’s Solutions on Society

Road Ahead

Exhibits